Mountain Ridge SADD Chapter Releases Video on Dangers of Electronic Cigarettes
The following press release was issued by the Allegany County Health Department. For more information, contact Brenda Caldwell at 301-759-5239.
Mountain Ridge High School’s Students Against Destructive Decisions (SADD) chapter recently created a special video entitled “Juuls Aren’t Cool,” an educational video for their peers about the dangers of using electronic nicotine vaping devices (popularly known as e-cigarettes/vapes). The video focuses primarily on a product named Juul, which resembles a flash drive. It is currently very popular with teens because it is difficult for adults to identify by appearance and does not create the typical vapor that is seen with e-cigarette use.
Middle and high school youth are using vaping devices at much higher rates in Allegany County than in the state of Maryland as a whole. In Allegany County, 8.9% of middle schoolers vape compared in 4.7% in Maryland. In Allegany County, 24.4% of high schoolers vape compared to 13.3% in the state.
This is the second year Mountain Ridge’s SADD Chapter has created a marketing campaign about this issue. The initiative was guided by SADD advisor Leslie Martin, along with Kathy Dudley, Health Educator with the Allegany County Health Department. Funding for the production of the video was provided through the Allegany County Health Department’s Cigarette Restitution Fund Grant.
The Caporale Group instructed the SADD students on marketing strategies to best reach the county’s youth, and the students created a radio, YouTube and billboard campaign. Ninety radio spots created and recorded by SADD Chapter Students were aired on WQZK and the billboard design, “Be Bold and Bright—Vaping Can Dim a Teen Brain’s Light,” was displayed on Rt. 36 in Frostburg. Another collaboration with Mt. Ridge’s SADD Chapter is anticipated this year.